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Agentic AI Use Rises Among EU Businesses, OpenAI Analysis Finds

lite News Desk 2 min read

At a glance

  • OpenAI published an analysis on EU business AI adoption in October 2026.
  • Codex and ChatGPT Work made up over half of output tokens in the sample.
  • Weekly active users among EU small and medium businesses increased more than eightfold since May 2026.

OpenAI released a report on October 14, 2026, detailing the use of agentic AI tools among European Union businesses. The analysis focused on adoption patterns within a sample of ChatGPT Enterprise and Business accounts in the EU.

The report stated that Codex and ChatGPT Work represented more than half of the output tokens generated by EU enterprise customers in the sample. OpenAI CFO Sarah Friar said that over half of AI use among the company’s EU enterprise and business clients involved agentic tools.

OpenAI defined small and medium businesses in its analysis as those with 200 or fewer associated users. The company reported that weekly active users of Codex and ChatGPT Work among these EU businesses increased more than eightfold since May 2026.

According to the analysis, the share of output tokens generated by Codex and ChatGPT Work varied across EU countries, ranging from 22% in Slovenia to 85% in Lithuania. These figures were based on sampled ChatGPT Enterprise accounts.

What the numbers show

  • Codex and ChatGPT Work accounted for over 50% of output tokens in the EU sample.
  • Weekly active users among EU small and medium businesses rose more than eightfold from May 2026.
  • Output token share ranged from 22% in Slovenia to 85% in Lithuania.
  • EU-based firms made up 10% of frontier firms globally in OpenAI’s analysis.

OpenAI’s analysis included a comparison of “frontier firms,” defined as the top 10% of firms ranked by output tokens per active user. This group included both ChatGPT Enterprise and Business accounts.

In September 2026, the report said EU frontier firms generated more than four times as many output tokens per active user as typical EU firms. However, frontier firms outside the EU produced more than twice as many output tokens per active user compared to their EU counterparts.

The analysis also found that EU-based firms represented 10% of frontier firms globally. These findings were based on OpenAI’s internal data from its enterprise and business customer base.

The published analysis provides a snapshot of agentic AI adoption among EU businesses using OpenAI’s tools, with detailed comparisons across countries and business segments.

* This article is based on publicly available information at the time of writing.

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