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Zee5 and Google Cloud Launch AI Clips for Short Video Discovery

lite News Desk 2 min read

At a glance

  • Zee5 introduced an AI-powered Clips feature with Google Cloud.
  • Clips transforms scenes from long-form content into vertical videos.
  • About 13,000 Clips have been created from 1,200 titles.

Zee5 has partnered with Google Cloud to launch an artificial intelligence-based feature called Clips, which converts selected moments from movies and series into short vertical videos. This development introduces a new approach for viewers to discover content on the streaming platform.

The Clips system uses a range of Google Cloud technologies, such as Gemini Pro, Chirp multilingual model, Speech-to-Text, and Cloud Vision API, to identify and extract engaging scenes from long-form titles. Deep-learning models are also employed to automate the packaging of these moments into short-form vertical videos at scale.

According to Zee5 and Google Cloud, the Clips feature enables users to swipe through a feed of short videos and access the corresponding full-length content directly. This swipe-based discovery method is designed to streamline the process of finding and watching longer titles.

Zee5 has reported that initial user activity shows some viewers are moving from Clips to full-length movies and shows. The company states that this behavior has been observed since the introduction of the feature.

What the numbers show

  • About 13,000 Clips have been generated to date.
  • Clips have been created from approximately 1,200 different titles.
  • The feature uses multiple Google Cloud AI tools for automation.

The Clips feature relies on artificial intelligence to process and select moments from a diverse catalog of content. By using advanced models, the system can generate short videos that are tailored for vertical viewing formats commonly used on mobile devices.

Zee5 and Google Cloud have stated that the integration of AI technologies allows for large-scale creation of Clips, making it possible to cover a wide range of genres and languages available on the platform. The approach aims to support content discovery for users who prefer short-form video formats.

As of the latest update, Zee5 has produced thousands of Clips from its library, reflecting the ongoing deployment of this technology across its catalog. The company continues to monitor user engagement and behavior related to the new feature.

* This article is based on publicly available information at the time of writing.

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